MLM Lead Generation Tips that You Never Thought
In multi-level marketing (MLM), the operating company recruits several independent distributors
that are known as MLM leads as they have shown some interest in the unique business opportunity offered to them.
Initially the MLM leads comprise their family members, friends and acquaintances, but once all these resources are
exhausted, the network marketing company will have to devise new strategies for MLM lead generation to recruit new
people in the network, as this will help in expanding their MLM business. This is a specialized process, which
takes time and can be costly at times.
In this process, the network company mines the demographic information for accessing the viable
MLM leads, and most of them are then contacted using email or phone. This MLM lead generation can be either through
an advertising campaign that promotes some service or product to the potential recruits of customers, or through
certain MLM lead generation tools as business owners use many techniques to attain their business
This may include licensing or purchasing lead lists, which are then utilized in telemarketing, direct mail
campaigns, or email marketing. Most of the MLM marketing programs fail because marketers are not able to generate
quality MLM leads for extending their downline, which is so important for success. MLM companies should attract
prospects that have requisite experience and qualifications and then impress the with their sales message. If done
in a proper way, MLM lead generation can become an easy affair and their network marketing business will
We are discussing below few powerful MLM lead generation tips for
1. Article marketing- This will not cost you much as you just have to ensure high quality,
useful and relevant content that is packed with proper keywords (3 percent density). You can place your contact
information in the resource box, as this will help the interested people in getting in touch with
2. Video marketing-People love to watch videos and with right keyword research, you can rank
high on the Google and other search engines. As in the case of articles, you should ensure that your keyword is
included in the title of the video and you should place the link to your site in the description box. In this way,
people can click on your link without expanding it and can go straight to your site.
3. Forum Marketing- This is a good and free MLM lead generation tool. Once it is setup, you just
have to post on the forum and add a link to your signature. You should have a good signature with a call to action
that compels people to click on your site.
4. Social Networking-You can use social media for attracting people who are interested in your
MLM business. Many sites like Facebook, MySpace and Twitter have millions of users and you can easily create your
own page and brand yourself as a leader. All these social sites are powerful relationship and brand building tool
and can drive good traffic to your site.
5. PPC advertising-This may cost you some money but can increase your online visibility within
hours. With good exposure, it won’t be too long before you have hundreds of quality MLM leads from different parts
of the UK and your other preferred areas.